The History of Online Shopping

The internet is a fantastic and useful tool. With a click of our mouse we can read today’s news, play an online game and if we wish shop to our hearts content. But when did it all start? What is the history of Online Shopping and what does it mean to shop online?

Online shopping is the process a customer takes to purchase a service or product over the internet. In other words a consumer may at his or her leisure buy from the comfort of their own home products from an online store. This concept was first demonstrated before the World Wide Web was in use with real time transaction processed from a domestic television! The technology used was called Videotext and was first demonstrated in 1979 by M. Aldrick who designed and installed systems in the UK. By 1990 T. Berners-Lee created the first WWW server and browser, and by 1995 Amazon expanded its online shopping experiences.

The history of Online Shopping is amazing. Gone are the days of waiting in traffic and working our way through overcrowded stores. All we need is a computer, bank account, debit or credit card and voila freedom! From books, to cosmetics, clothing and accessories to name a few, shopping online is the answer to the 21st century. Simply find the website that offers the objects of your desire, price and delivery terms and in a matter of a few days your purchase is at your door. The advantages and convenience are obviously predictable as we are offered a broader selection, competitive pricing and a greater access to information in regards to our purchase. Online stores are usually available on a 24 hour basis, and permit consumers to shop at their leisure without any traveling and outside regular business hours!

Another point to take into consideration is that when the internet was first conceived it was not with the ideal that it would change the way we shop. On the contrary the web was created as a tool for communicating, which in time let to the convenience of shopping virtually. The history of online shopping by itself symbolizes the change in our society and has by now become a service used by business and regular shopper all over the world.

Shopping online is easy, fun and secure and has for many taken the place of the Saturday afternoon window shopping at the mail. Still considered as a fairly recent phenomenon, online shopping has without a doubt made the life of countless consumers easier and more convenient. May it be for a home loan, buying car or ordering your weekly groceries, the web has forever changed our outlook on shopping.

The history of online shopping shows to all that a good idea, great presentation, and a desire to offer the best to your customers can make a dream come true. Now considered tried and true, it will be interesting in the next 20 years or so to see where the History on online shopping will take us!

The Differences Between SodaStream Models

Many people want to get a SodaStream but have no idea which model is best for them. It can be difficult to choose, especially when the SodaStream company has no information highlighting the differences between the models. Here is a brief overview explaining which features are unique to the models.

There are currently eight SodaStream models available. They are The Revolution, The Source, The Fizz, The Crystal, The Pure, The Fountain Jet, The Dynamo and The Genesis. First, let's address the similarities of all eight types. All of the eight models can make soda or sparkling water in the convenience of your home. All come with "stay fizzy" bottle closures that keep the carbonation in longer. All are compatible with the standard 14.5 ounce carbonation cylinder which is capable of carbonating up to sixty liters of soda or sparkling water.

There are four models which are capable of using either the 14.5 ounce carbonation cylinder or the larger 33 ounce cylinder, which is capable of carbonating up to 130 liters of soda or sparkling water. These four models are The Revolution, The Dynamo, The Fountain Jet and The Fizz.

All eight models use the CO2 tank as a power source to carbonate. The Crystal, The Pure, The Dynamo, The Fountain Jet and The Genesis require no additional power source to operate. The Fizz and The Source do require a battery to operate the display components. That battery is included. The Revolution is the only model which requires electricity to work. Keep this in mind, as it will need to be near an outlet when used.

The Crystal comes with a dishwasher safe glass carafe. The other seven models come with BPA-free plastic bottles that are not dishwasher safe. You can buy dishwasher safe bottles separately that are compatible with those seven models, but you can not use the glass carafe with any model other than the Crystal.

The Dynamo, The Fountain Jet, The Pure, The Fizz and The Genesis all require the user to twist the bottle into place. The Crystal, The Revolution and The Source all lock the bottle into place without twisting, making them a little easier to use.

There is only one fully automated SodaStream available at this time. That is The Revolution. You simply press a button to tell it how carbonated you would like your drink and it does the rest for you. It also measures the CO2 levels to let you know how much is left in your carbonation cylinder. The Fizz is not automated but it does monitor and display the amount of carbonation in your drink as well as the level of CO2 in your cylinder. The Source has three LED lights to let you know how much carbonation is in your drink, but does not monitor the CO2 left in your cylinder.

I hope I have shed some light on what makes each SodaStream model unique. Click HERE for more information on SodaStreams and to see how the different models look. Remember, this will probably sit on your counter at all times, so you'll want something that looks good in your kitchen.

Avail Digital Marketing Services To Transform Your Business

A strong marketing strategy is not a choice, but it has become a necessity for every business be it a startup, medium-sized company or large organization. Every business is struggling to keep up with promptly evolving customer behavior. A personalized marketing strategy can help a business to know what customers wish for.

When implemented in a right manner, a marketing strategy can show noticeable results in the context of ROI, traffic and online visibility. However, achieving desired results is not so easy. In order to get the most out of it, the marketers should go on board on a range of digital marketing services to transform the way they promote their businesses.

A successful digital marketing campaign includes professional strategies, structures, and top-notch technologies, along with professional experience. The experts utilize cutting-edge digital marketing techniques to drive bottom-line development of a business. If you run an online business and would like to grow by leaps and bounds, it is the time to hire a digital marketing expert. If you are still confused, here are some reasons why you need an effective digital marketing strategy for your business -

Get a direction

Many businesses don’t have a clear motto and aim. They don’t know what they want to achieve exactly. The experts set the goals keeping in your mind your expectations and utilize the best methods to achieve them for you. The marketers start the work by outlining the business goals. Planning, execution and management, etc. all the responsibilities are carried out by the professionals.

Know your market share

In order to satisfy demands of the customers, it is essential that you know your market share. The experts analyze customer’s behavior, buying tendencies, competitors and many more things to let you know where you exists the market. Social media marketing is one of the advanced and useful digital marketing techniques that allow a business to know the customers. The experts increase engagement with customers by making a strong and dynamic presence of clients over social media.

To be in competition

Online marketing is not a one time job, it is an ongoing process. If you are not utilizing avant-garde digital services, your competitors will move ahead to you. Every day, many companies are launched over the internet with a common goal to achieve success and increase profit. Without proficient marketing plans, it is not possible to survive in the competition. Having a professional digital marketing partner may enable you to lead the battle. Don’t give up if a marketing plan is not offering quick results, be patience and wait for productive results.

To build loyalty online

Gaining confidence of your clients is not an easy thing to do, it requires constant efforts. By utilizing right kinds of marketing services, you can build and maintain trust and loyalty among clients about your brand. The marketers know how to make the clients remember you with online reputation management and branding. Blogging, content marketing and social media activities, etc. can help you to build loyalty among target audiences.

Know your customers

A successful marketer always understands the mind-set, needs and expectations of the clients. If you don’t how what your clients very well, it is time to invest in an effective marketing campaign. The experts evaluate the clients, identify weakness and address them to nurture your business.

Go beyond the boundaries

With traditional marketing techniques, you can grow, but can’t reach the edge. Digital marketing services allow you to go beyond all the boundaries. By investing in SEO, social media marketing and PPC, etc. you can enlarge your reach to your potential customers.

Encourage customer engagement

Professional digital marketers understand the worth of customer engagement for the growth and popularity of your business and they encourage it using various tactics. They segment the customers according to your interest and allow you to interact with them.

In order to accomplish your goal, opt for a right digital marketing company that can carry out the jobs in an efficient manner keeping in mind your business nature, target audiences and specific objectives. Choose a reliable company that is engaged in offering top-notch digital marketing services according to the latest trends.

10 Email Marketing Strategies to Dramatically Increase Your Sales

Email marketing is one of the most profitable strategies available to the online entrepreneur (and offline business owners, too).

Consider this: About 99% of your website visitors will leave without buying anything from you on their first visit. But by creating a great opt-in offer you can at least get their contact details — and then use email marketing to follow up, build relationships, and turn them into paying customers.

And email marketing is by far the BEST and CHEAPEST way to stay in touch with your customers and build rock-solid relationships with them — so they’ll buy from you again and again! (This is called the “lifetime value” of your customers, and it’s extremely profitable.)

Email marketing just plain works! Just take a look at these statistics from PostFuture:

  • There are now more than 1 BILLION Internet users worldwide — and 90% of them use email.
  • 70% of users receive opt-in email from online businesses.
  • 82% of online buyers have made at least one purchase in response to an email promotion.
  • 32% have made an immediate online purchase in response to an email.

With numbers like these, you can understand why I’m always stunned to hear about a business that STILL hasn’t started to take advantage of email marketing strategies.

If you’re stuck for ideas on how to use email marketing to ramp up your profits, here are 10 proven email marketing strategies to get you started…

Email marketing strategy #1: Develop relationships and establish credibility by offering free information

Sending your subscribers valuable, free information — such as an authoritative eBook — will help them get to know and trust you. Once you’ve established your credibility, you dramatically increase your chances of converting subscribers into lifelong customers.

You can offer anything from a free report to a free trial version of software… whatever you think your subscribers would like!

Email marketing strategy #2: Encourage repeat visits by announcing regular specials

Once you’ve started collecting email addresses, you can send your customers and subscribers regular updates letting them know what your specials are. Sending regular discount offers is a great way to get your customers familiar with you and your site — and turn them into regulars who will buy from you again and again.

Email marketing strategy #3: Host “Customer Only” events

Suppose you own a restaurant, and you’ve been collecting your customers’ email addresses. You could send each of them an email invitation to an exclusive wine-tasting evening for regular diners only. Rewards like this are one of the best ways to capitalize on the lifetime value of your customers.

If you own an online business, you can set up a special page on your site that is accessible only to customers — and then send them an email telling them how to take advantage of the specials you advertise on that page.

Email marketing strategy #4: Include promotions in appointment reminders

If you are running a service business, as opposed to a retail business, you can still capitalize on the power of email marketing by sending appointment reminders to your clients.

If you’re a karate teacher, for example, you could send your new clients an email three days before their first lesson, reminding them where you are located and when they need to arrive. In that same message, you could include a coupon that offers them 25% off their lessons if they bring a friend to enroll as well!

Email marketing strategy #5: Follow up with your hottest leads

You can use email to follow up with people you have spoken with personally, but who have not made a purchase. Offer to answer any additional questions they may have, and let them know that you are available to speak with them at their convenience. This can dramatically increase your chances of closing a sale by providing your leads with extra information they’re not expecting.

Email marketing strategy #6: Offer electronic “loyalty coupons”

This is a great way to get your existing customers to buy from you again and again. Simply send each of your customers a coupon that they can print and bring with them into your store or use on your website. It is always a good idea to make your coupons valid for a limited time only to motivate your customers to make a purchase from you as soon as possible.

Email marketing strategy #7: Send follow-up offers to your customers

Follow-up offers are one of the most powerful ways to build a profitable business. because they build on the trust you’ve established to close the initial sale — and turn first-time buyers into regular customers.

How profitable can follow-up email be? My team once sent our customers a follow-up email introducing them to a product that we thought they might like. The entire process of writing the email and sending it out took about 20 minutes — and the result was a direct profit of $74,000!

Email marketing strategy #8: Encourage “Send to a Friend” referrals

Email is a great way to encourage referrals because it’s easy for people to forward messages to their families, friends, and coworkers. Make sure every newsletter, offer, or eBook you send to your subscribers reminds them that they can forward your message to anyone they think might be interested.

You could even run a promotion that gives your existing customers something for free every time they personally refer a new customer to you.

Email marketing strategy #9: Deliver your product electronically

Suppose you’ve written a book and you’re currently selling paperback copies through your site for $29 each. By creating a digital version of your book — which is WAY easier than you’re probably thinking — you can simply email it to your customers.

And since you won’t have to worry about things like printing costs, warehousing, packaging, and delivery, you can DRAMATICALLY increase your profit margin!

Email marketing strategy #10: Use email to sell your knowledge and create recurring revenue

If you are an expert on a particular topic — and just about everyone is — then you’ve got a successful business based on a paid-subscription newsletter waiting to be born.

Of course there are tons of other email marketing strategies you can put to use. And once you realize just how easy it is to use it to drive sales, you’ll be thinking of all kinds of new strategies yourself!